Social Media Marketing

Description

Social media marketing has become the backbone of modern digital communication, online business expansion, and brand visibility. Today, companies of all sizes from startups and entrepreneurs to global brands are actively investing in social media marketing to connect with customers, build strong relationships, increase sales, and stay relevant in a rapidly changing digital world. Recognising this global shift, EIT Computer Institute offers a comprehensive and industry-aligned Social Media Marketing Course designed to equip learners with practical, high-demand skills that directly translate into real-world success.

This course goes far beyond simple posting and interaction. It teaches the complete strategic workflow that professional marketers use, including brand positioning, content planning, targeted advertising, data analytics, trend utilization, competitor research, communication techniques, and performance optimization. Throughout the program, you will engage in hands-on projects, live demonstrations, and guided practice so you can confidently apply social media marketing strategies for businesses, personal brands, online stores, agencies, and freelance clients.

The course is structured for beginners as well as intermediate learners. No previous marketing or technical experience is required. Our teaching method focuses on clarity, real examples, guided implementation, and consistent feedback. The objective is to transform students into competent, independent, and industry-ready social media professionals who understand not just what to do, but why strategies work and how to replicate success across different platforms.

If your goal is to build a career, enhance business visibility, earn through freelance platforms, manage brand pages, or simply gain a strong command over digital presence.

What you will learn

 Core Fundamentals of Social Media Marketing

How social media influences consumer behavior

Difference between digital marketing and social media marketing

Understanding algorithms across platforms

Navigating the digital marketing funnel (Awareness, Interest, Engagement, Conversion, Loyalty)

 Platform-Specific Skills

Setting up and optimizing professional pages and business accounts

Facebook pages, groups, marketplace, and reels marketing

Instagram reels, stories, highlights, hashtags, and engagement strategies

TikTok viral content structure and short-form video marketing

YouTube channel setup, SEO-based optimization, thumbnails & monetization strategies

LinkedIn branding, networking, content positioning, and B2B marketing

 Content Creation & Storytelling

Creating eye-catching posts using Canva, CapCut, and online design tools

Writing captions that attract attention and encourage interaction

Designing a complete brand identity across platforms

Understanding visual hierarchy and content psychology

 Paid Advertising Mastery

Running Facebook and Instagram Ads Manager

Choosing campaign objectives (Traffic, Lead Generation, Engagement, Sales)

Pixel setup, event tracking, and advanced audience targeting

Re-targeting, lookalike audiences, and ad optimization

Analytics & Reporting

Monitoring insights and key performance indicators (KPIs)

Understanding reach, impressions, CTR, CPC, CPM, ROI

Reading dashboards and creating performance reports

Identifying patterns that help improve future campaigns

Community Handling

Responding to comments, messages, and customer queries

Converting followers into customers

Managing negative feedback and strengthening brand trust

Freelancing & Career Development

Creating a compelling portfolio

Writing proposals for freelancing platforms

Pricing strategies for local and international clients

Communicating with clients professionally

By the end, you will have practical experience, strategic understanding, and the confidence to work on real projects.

Course Content

 1: Introduction to Social Media Marketing

It provides a solid foundation for understanding how social media works as a marketing tool.

You will study the evolution of digital communication, the role of social platforms in the modern business ecosystem, and why companies invest heavily in online presence.

The module includes case studies from successful brands and teaches the basics of content types, user intent, platform algorithms, and how engagement affects business results.

2: Mastering Social Platforms

You will learn to navigate and work with major platforms used globally:

Facebook page creation, cover design, page categories, and call-to-action setup

Instagram business tools, collaboration features, reels editing, stories, and branding

TikTok editing tools, sound trends, challenges, and viral structures

YouTube channel branding, keyword optimization, video scripting, and playlists

Linked In profile optimization, article creation, and engagement through professional networking

Each platform is explored in detail, focusing on its strengths, audience type, and best practices.

 3: Content Creation and Brand Design

You will learn how to design content that attracts, engages, and converts.
Topics include:

Canva templates, animations, infographics, and product showcases

Writing brand-driven narratives

Maintaining consistent brand tone and visual identity

Creating a monthly content calendar for structured posting
This helps you build content that feels professional, polished, and algorithm-friendly.

4: Paid Advertising and Advanced Targeting

This module focuses entirely on advertising strategy. You will learn to:

Run professional ad campaigns

Select high-performing audiences

Build sales funnels using Meta Ads

Apply A/B testing for ads

Track conversions and analyze data

Improve ad performance using detailed insights

You will also learn about advertising ethics, budgeting, campaign objectives, and ad policies.

 5: Analytics, Insights & Reporting

This module teaches how to measure success. You will learn:

How to track campaign results

Tools used for analytics

Identifying winning content

Creating reports for clients or employers

Understanding analytics helps improve strategies and ensures business growth.

 6: Customer Handling

This module teaches you how to manage a large audience professionally:

Responding to public comments with brand tone

Using automated replies

Handling customer complaints politely

Strengthening customer loyalty through communication

 7: Freelancing and Professional Development

Here you learn how to monetize your skills:

Freelancing platforms (Upwork, Fiverr, PeoplePerHour, LinkedIn Jobs)

How to identify clients’ needs

Writing proposals that convert

Building a strong portfolio

Setting your prices and negotiating professionally

Why you should choose it

✔ Practical & Skill-Based Training

Every concept is taught with demonstrations, real examples, and interactive sessions. You won’t just learn theory — you will practice and implement it.

✔ Experienced Instructors

Our instructors have hands-on experience in running campaigns, managing brand accounts, and working with corporate clients.

✔ Updated Curriculum

Algorithms and trends change frequently. We update our course content regularly to ensure you stay ahead of the market.

✔ Suitable for Beginners & Professionals

The course is designed to help beginners enter the digital field, while professionals can enhance their existing skills.

✔ Projects, Assignments & Portfolio Building

You will work on assignments that help you build a real portfolio — essential for freelancing and job applications.

✔ Career Guidance & Mentorship

We guide you on how to apply for jobs, communicate with clients, and grow your digital presence professionally.

✔ Affordable Fee Structure

EIT provides high-quality training at reasonable fees so students can access premium digital education without financial burden.

What you will become

Completing the Social Media Marketing course opens the door to multiple career paths. You will be prepared to work in roles such as:

• Social Media Manager
• Social Media Strategist
• Digital Marketing Executive
• Facebook Ads Specialist
• Content Creator / Content Strategist
• Brand Manager
• Influencer Marketing Manager
• Community Engagement Officer
• Freelance Social Media Marketer

You will also be capable of:

• Managing the entire digital presence of a brand
• Running paid campaigns for local and international businesses
• Designing professional-level content
• Building and growing personal brands or online business
• Offering marketing services to startups and entrepreneurs

Whether you want a full-time job, a freelance income, or to grow your own online business the opportunities after this course are limitless.

Tools & Technologies

During the course, you will become proficient with professional tools used globally:

1. Canva & CapCut for design and video editing
2. Meta Business Suite for content planning
3. Meta Ads Manager for paid campaigns
4. Google Trends & Keyword tools
5. Analytics dashboards
6. ChatGPT for content ideas, captions, and scripts

Learning these tools boosts efficiency and positions you as a skilled digital professional.

Who Should join Social Media Marketing

This course is ideal for:

• Students wanting a professional skill
• Freelancers wanting to expand their services
• Entrepreneurs wishing to promote their business
• Housewives or individuals wanting flexible income
• Individuals wanting to work remotely
• Content creators and influencers
• Job seekers looking for digital skills

The course requires no prerequisites, only passion and consistency

Certification

Once you successfully complete all modules, practical assignments, and the final assessment, you will receive a Certification in Social Media Marketing from EIT Computer Institute.
This certificate:

• Validates your skills
• Enhances your CV
• Boosts your credibility
• Helps you secure jobs and clients
• Serves as proof of professional training

Your certification will be recognised by companies, agencies, local businesses, and online clients worldwide.

Should you have any questions, our official website provides complete information.

Ready to begin your learning journey? Enroll now by clicking here