Search Engine Optimization (SEO)

What you will learn

By the end of Search Engine Optimization (SEO) course you will be able to:

Understand the Fundamentals of (SEO)

1-What Search engine Optimization is, how search engines work, and why businesses rely on Search Engine Optimization (SEO)

2-Core ranking factors and Google algorithm updates

Conduct Professional Keyword Research

1-Keyword intent, long-tail keywords, competitor keyword gaps

2-Use of tools like Google Keyword Planner, Ahrefs, SEMrush, Moz, Ubersuggest

Optimise On-Page SEO

1- Meta titles, meta descriptions, headers, URL optimization

2- SEO-friendly content writing and keyword placement strategies

3- Image optimisation, internal linking, and user experience (UX) improvements

Apply Technical SEO

1- Website speed optimization

2- Mobile-friendly SEO

3- Schema markup and structured data

4- Indexing and crawling techniques

5- XML sitemaps and robots.txt

Master Off-Page SEO and Link Building

1- High-quality backlink strategies

2- Guest posting, outreach, social signals

3- Avoiding spam and harmful SEO practices

Perform Local Search Engine Optimization (SEO)

1- Google Business Profile setup

2- Local ranking strategies

3- Local citations and customer review optimisation

Analyze SEO Performance

1- Google Analytics

2- Google Search Console

3- Website performance reporting

4- Data-driven decision making

Execute a Real SEO Project

1- From website audit to ranking improvement

2- Strategy building and implementation

3- Practical assignments with real-time results

Description

The Search Engine Optimization (SEO) course offered by EIT Computer Institute is a complete and aligned program introduced to teach you how to increase website visibility, drive organic traffic, and improve online brand presence. This course covers everything from fundamental SEO concepts to advanced strategies used by digital marketing professionals worldwide.

In this program, you will study key ranking factors, modern methods, keyword research methods, content optimization techniques, technical SEO tools, analytics, backlinks strategies, and real-life SEO project handling. The training ensures that every participant becomes skilled of ranking websites on Google and other search engines with confidence and skill.

Whether you are a student, freelancer, entrepreneur, or job seeker, this Search Engine Optimization (SEO) course will empower you with in-demand digital skills essential for today’s online business world.

1: Introduction to SEO

• What is SEO?
• How search engines index and rank websites
• Types of SEO: On-page, Off-page, Technical
• Black hat, white hat, and grey hat techniques

2: Keyword Research for SEO

• Understanding user search intent
• Competitor keyword analysis
• Tools for keyword research
• Building a keyword list for an SEO campaign

3: On-Page Search Engine Optimisation (SEO)

• Writing optimized meta tags
• Creating high-quality SEO content
• Heading structure (H1–H6) and keyword positioning
• URL structure and slug optimization
• Image SEO, alt tags, and media optimization
• Creating content that ranks

4: Technical Search Engine Optimization (SEO)

• Website performance, loading speed & Core Web Vitals
• Mobile SEO and responsive design
• Canonical tags
• Structured data & schema markup
• Fixing crawl errors
• Robots.txt and sitemap optimization

5: Off-Page Search Engine Optimization (SEO)

• Link building strategies
• Backlink profile analysis
• Guest blogging & outreach
• Social media signals and brand authority

6: Local SEO Optimization

• Google Business Profile creation
• Map pack ranking strategies
• Local citations
• Review management and local backlinks

7: SEO Tools and Analytics

• Google Search Console
• Google Analytics
• SEO audit tools
• Competitor analysis tools

8: Advanced SEO Strategies

• Algorithm updates (Panda, Penguin, Hummingbird, Helpful Content Update)
• E-A-T principles and building authority
• SEO for e-commerce
• SEO for blogs and business websites

9: Practical Project & Case Studies

• Full website SEO audit
• Designing a complete SEO strategy
• Implementing on-page, off-page, and technical SEO
• Monitoring rankings and performance

Why You Should Choose SEO as a Skill

High Demand & Fast-Growing Industry

Businesses need SEO experts because online visibility directly impacts sales, credibility, and growth. SEO continues to expand as digital transformation increases.

Excellent Career and Income Opportunities

SEO professionals earn competitive salaries, and the demand for experts is increasing daily. Freelancers can earn from international clients as well.

Essential Skill for Entrepreneurs & Freelancers

If you plan to start a startup, e-commerce store, blog, or online business, SEO is the most important skill to reach customers naturally without expensive advertising.

Stable & Long-Term Career

SEO is not a temporary trend—it is a permanent, foundational part of digital marketing.

Opportunity for Remote Work

SEO jobs and freelancing projects can be done from home, anywhere in the world.

What You Will Become

After completing the Search Engine Optimization (SEO) course from EIT Computer Institute, you can choose from multiple career paths:

SEO Specialist

You will be able to professionally optimize websites and improve search engine rankings.

Search Engine Optimization (SEO) Analyst

Monitor website performance, analyze data, and produce strategy reports.

Search Engine Optimization (SEO) Content Writer

Write keyword-optimized content that ranks on Google.

Digital Marketing Executive

Be part of marketing teams in companies or agencies.

Freelance SEO Expert

Work independently with clients globally.

SEO Consultant

Provide expert guidance on improving online visibility.

E-Commerce SEO Professional

Optimize product rankings on online stores.

Blogger or Affiliate Marketer

Earn through content-based platforms with organic traffic strategies.

Who Should Enroll in This SEO Course?

• Students wanting a digital career
• Freelancers and job seekers
• Entrepreneurs and business owners
• Bloggers and content creators
• IT and marketing professionals

Course Duration & Format

• Full practical-based training
• Real projects & assignments
• Interactive lectures and tool-based learning

Final Certification

Upon completion, students will receive a Recognized SEO Certification from EIT Computer Institute, strengthening their professional profile.

Should you have any questions, our official website provides complete information.

Ready to begin your learning journey? Enroll now by clicking here